Saturday, November 4, 2017

Rock & Roll in the NEWS: Where New Rock Meets Old Rock...November 4, 2017 (Paul McCartney - Campaign)

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Paul McCartney Shares 'One Day a Week' Short Film About 'Meat Free Monday' Campaign

  Paul McCartney performs during Desert Trip at the Empire Polo Field on Oct. 15, 2016 in Indio, Calif

The film features appearances by Paul, his daughters Mary and Stella McCartney as well as Woody Harrelson and Emma Stone.

Paul McCartney and his daughters, Mary and Stella, are continuing their Meet Free Monday campaign with the launch of a new short film titled One Day a Week to encourage people to go just one day a week without eating animal products. 
The film releases ahead of the United Nations Climate Change Conference next week and focuses on animal agriculture as an under-covered aspect of climate change. The foundation of Meat Free Monday is to "raise awareness and inspire people to make a change in their diets from an early achievable starting point."
In 2009, the Meat Free Monday campaign began. According to press release the campaign "has had incredible response" since its launch "with many of the world’s leading authorities on climate change endorsing meat reduction as an effective way of fighting global warming." 
“There’s a simple but significant way to help protect the planet and all its inhabitants,” the former Beatle says to camera in the film. “And it starts with just one day a week. One day without eating animal products can have a huge impact in helping maintain that delicate balance that sustains us all.”
One Day a Week was largely funded by Bloomberg Philanthropies. French film director Yann Arthus-Bertrand's Hope Production was part of the film's production. One Day a Week "amplifies this message using the breathtaking aerial photography with which Arthus-Bertrand has become synonymous." 
The film is narrated by Paul McCartney and features his own music -- tracks from his 1997 orchestral album Standing Stone and an unreleased song called "Botswana."
For more information about Meat Free Monday and to view One Day a Week, click here.

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