(Read about Bobby Bloom after the video)
Robert "Bobby" Bloom (January 15, 1946  – February 28, 1974) was an American singer-songwriter. He is known best for being a one-hit wonder with the 1970 song, "Montego Bay", which was co-written with and produced by Jeff Barry.
In the early 1960s, Bloom had been a member of the doo-wop group, The Imaginations. He received a big break in 1969 when he was awarded a contract to write and record a jingle for Pepsi, paving the way for his later success with "Montego Bay." He also played a role as a songwriter for the Kama Sutra/Buddah group of labels, co-writing "Mony Mony" for Tommy James and the Shondells and, with Jeff Barry, "Sunshine" for The Archies.
Bloom worked as a sound engineer for musicians such as Louis Jordan and Shuggie Otis. Bloom often recorded demos of his songs at the recording studio of MAP City Records, owned by friends Peter Anders and Vincent “Vini” Poncia Jr., with chief engineer Peter H. Rosen[not in citation given] at the controls. Early solo projects included "Love Don't Let Me Down" and "Count on Me."
The recordings that followed his success with "Montego Bay" in 1970, "Heavy Makes You Happy," which became a hit for the Staple Singers in 1971, "Where Are We Going" and The Bobby Bloom Album all used the same combination of pop, calypso, and rock.
Having suffered from depression towards the end of his life, Bloom died on February 28, 1974 in an accidental shooting at the age of 28. He apparently shot himself while cleaning his gun. The surviving members of Bloom's family did not believe Bloom would have shot himself, and the investigation never followed up on leads. Jeff Barry was surprised to find out afterwards that he was the sole beneficiary of Bloom's life insurance policy.